Book Marketing & Publicity

Industry veteran and founder of Imagination Soup, Melissa Taylor, supports authors with their book marketing and publicity.

Book Marketing and Publicity Services for Authors

With over 15 years of book industry experience, Melissa is using her knowledge of the book business to support authors with their publicity and marketing.

She has a broad perspective on marketing, having been an entrepreneur marketing her own company, Imagination Soup, for the last 16 years.

Here are the services she offers to authors that will help make their book launches, author visits, and media coverage more successful.

Publicity

  • Comprehensive marketing campaign strategy for book launches
  • Customized pitches for print media outlets, bloggers, influencers, and podcasts

Event Strategy

  • Plan overall event strategy
  • Pitch and schedule book tours online, bookstore events, and author visits

Author Platform

  • Comprehensive marketing approach to your author platform including support with your website, email newsletter, social media strategy, social media templates, and social media training

Supplemental Materials

  • Create standards-aligned curriculum, discussion, and/or activity guides

What People Are Saying

Melissa Taylor is the sort of book marketer that authors dream about. With decades of experience in the publishing world, she has a deep understanding of the industry and a vast network of contacts. From our first meeting to discuss marketing strategies and execution, she listened to my needs and concerns and tailored a solid marketing plan to address them. Within a matter of weeks, she had managed to make miracles happen for my book.  

Whether it’s crafting compelling press releases, organizing author events, or cultivating relationships with key influencers and media outlets, Melissa approaches each project with enthusiasm and meticulous attention to detail. A steadfast advocate, she is always willing to go the distance to support me—as an author and a person—and my books. On top of her professionalism, she is simply one of the warmest, kindest people I know. Any author would be lucky to have Melissa Taylor in their corner!
Ellen Potter
Children’s Book Author