Melissa Taylor

Executive Communications & Content Strategy

I lead the development of high-impact written and verbal communications, including thought leadership articles, newsletters, and digital content.

In addition, I deliver engaging presentations to diverse audiences, translating complex ideas into clear, compelling narratives that drive alignment and action.

Highlights

Strategic Growth
with Measurable Results

Create a multi-platform, comprehensive editorial content calendar, using analytics to inform content strategy, planning, and implementation.
Write, edit, and deliver engaging, story-forward content and marketing material.
Write, revise, and edit SEO-optimized and GEO-optimized content
Write and send weekly newsletters to 35,000 newsletter subscribers.
Created 200+ funnels to grow email newsletter, blog traffic, and revenue.
Hired, managed, and edited a team of content writers and personal assistants to support strategic content calendar implementation.
Design and implement marketing and PR campaigns for GEO across multiple platforms, including social media, podcasts, collaborations, and advertisements.
Create and project-manage marketing timelines for book launches and brand campaigns.
Liaise with broadcast media for high-profile events and profile features, including Inside Edition, CNN, and Entertainment Weekly.
Founded and grew the Imagination Soup website to 400,000 page views a month with 100K backlinks and six-figures.
Strategically grew Imagination Soup’s social media across the best channels for click-throughs, including 1.4 million Pinterest followers, 35,000 Facebook followers, and 32,000 Twitter followers.
Write original story-centric scripts for Instagram, Facebook, and YouTube videos for clients such as The Right Step, Inc.